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From permanent colour to balayage, Olaplex multiplies bonds to make hair stronger and healthier, while colour lasts longer with more vibrancy.
Olaplex was created in California only a year ago. The founders commissioned two world-leading PhDs in Materials and Chemistry who had never worked on hair products before to find a way to stop chemical treatments from damaging hair. This dream team invented a single ingredient chemistry, one that is free of silicone or oils, which links broken bonds in the hair during and after chemical services to make them stronger than they were before.
The world is changing and many of us are looking for more natural solutions. We’re becoming chemically conscious and are increasingly concerned about the amounts of harsh chemicals used in everyday cosmetics and hair care products. Pregnancy, illness and skin sensitivity has also led many consumers to seek out products with a lower chemical compound.
O&M is one of the first hair brands to produce professional grade ammonia, resorcinol and PPD-free permanent hair colour making it gentle on hair, scalp and hands.
Healthy hair begins when it’s free from stress. Reduce the chemical overload.